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Meta Business SDK

by facebookPython

Official SDK for the Meta Marketing API. Manage Facebook and Instagram ad campaigns programmatically.

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In practice

Written by AI from this repository’s README · medium confidence

Bundles multiple Facebook APIs into a single SDK to ease implementation and upkeep.

Use it when

Use when building Python applications that programmatically manage Facebook ads or pages.

Not the right pick when

Not needed if you only use the Facebook web interface for basic ad management.

Capabilities

  • Manage marketing campaigns
  • Interface with Business Manager
  • CRUD operations for ad objects

Requirements

  • Registered Facebook App
  • Marketing API access token

Cost: Free and open source

Install

Derived from the published package name in the repository, not from a model.

What the repository ships

Has examplesCI configured

Detected from the actual files in the repository root.

Latest release 25.0.3

Published 2026-07-17

Full Changelog: https://github.com/facebook/facebook-python-business-sdk/compare/25.0.2...25.0.3

Tags

README

Facebook Business SDK for Python

PyPI

Build Status

License

Introduction

The Facebook <a href="https://developers.facebook.com/docs/business-sdk" target="_blank">Business SDK</a> is a one-stop-shop to help our partners better serve their businesses. Partners are using multiple Facebook API's to serve the needs of their clients. Adopting all these API's and keeping them up to date across the various platforms can be time consuming and ultimately prohibitive. For this reason Facebook has developed the Business SDK bundling many of its APIs into one SDK to ease implementation and upkeep. The Business SDK is an upgraded version of the Marketing API SDK that includes the Marketing API as well as many Facebook APIs from different platforms such as Pages, Business Manager, Instagram, etc.

Quick Start

Business SDK <a href="https://developers.facebook.com/docs/business-sdk/getting-started" target="_blank">Getting Started Guide</a>

Python is currently the most popular language for our third-party developers. facebook_business is a Python package that provides an interface between your Python application and <a href="https://developers.facebook.com/docs/business-sdk/reference" target="_blank">Facebook's APIs within the Business SDK</a>. This tutorial covers the basic knowledge needed to use the SDK and provides some exercises for the reader.

NOTE: `facebook_business` package is compatible with Python 2 and 3!

Pre-requisites

Register An App

To get started with the SDK, you must have an app

registered on <a href="https://developers.facebook.com/" target="_blank">developers.facebook.com</a>.

To manage the Marketing API, please visit your

<a href="https://developers.facebook.com/apps/<YOUR APP ID>/dashboard"> App Dashboard </a>

and add the <b>Marketing API</b> product to your app.

IMPORTANT: For security, it is recommended that you turn on 'App Secret

Proof for Server API calls' in your app's Settings->Advanced page.

Obtain An Access Token

When someone connects with an app using Facebook Login and approves the request

for permissions, the app obtains an access token that provides temporary, secure

access to Facebook APIs.

An access token is an opaque string that identifies a User, app, or Page.

For example, to access the Marketing API, you need to generate a user access token

for your app and ask for the `ads_management` permission; to access Pages API,

you need to generate a Page access token for your app and ask for the `manage_page` permission.

Refer to our

<a href="https://developers.facebook.com/docs/facebook-login/access-tokens" target="_blank">

Access Token Guide</a> to learn more.

For now, we can use the

<a href="https://developers.facebook.com/tools/explorer" target="_blank">Graph Explorer</a>

to get an access token.

Install package

The easiest way to install the SDK is via `pip` in your shell.

NOTE: For Python 3, use `pip3 and python3` instead.

NOTE: Use `sudo` if any of these complain about permissions. (This might

happen if you are using a system installed Python.)

If you don't have pip:


easy_install pip

Now execute when you have pip:


pip install facebook_business

If you care for the latest version instead of a possibly outdated version in the

<a href="https://pypi.python.org" target="_blank">pypi.python.org</a> repository,

<a href="https://github.com/facebook/facebook-python-business-sdk">check out the

repository from GitHub or download a release tarball</a>. Once you've got the

package downloaded and unzipped, install it:


python setup.py install

Great, now you are ready to use the SDK!

Bootstrapping

Create test.py

Create a test.py file with the contents below (assuming your system is using python 2.7 and installed under /opt/homebrew. Update to your proper python location.):


import sys
sys.path.append('/opt/homebrew/lib/python2.7/site-packages') # Replace this with the place you installed facebookads using pip
sys.path.append('/opt/homebrew/lib/python2.7/site-packages/facebook_business-3.0.0-py2.7.egg-info') # same as above

from facebook_business.api import FacebookAdsApi
from facebook_business.adobjects.adaccount import AdAccount

my_app_id = 'your-app-id'
my_app_secret = 'your-appsecret'
my_access_token = 'your-page-access-token'
FacebookAdsApi.init(my_app_id, my_app_secret, my_access_token)
my_account = AdAccount('act_<your-adaccount-id>')
campaigns = my_account.get_campaigns()
print(campaigns)

Test Your Install

Test your install with the following command:


python test.py

You should see the result in your terminal window. If it complains about an expired token, repeat the process for requesting a Page Access Token described in the prerequisites section above.

NOTE: We shall use the objects module throughout the rest of the tutorial. You can

also use the individual class files under adobjects directly.

Understanding CRUD

The SDK implements a CRUD (create, read, update, delete) design. Objects

relevant to exploring the graph are located in the objects module of the

facebook_business package.

All objects on the graph are instances of `AbstractObject`. Some objects can

be directly queried and thus are instances of `AbstractCrudObject` (a subclass

of `AbstractObject`). Both these abstract classes are located in

`facebook_business.adobjects`.

There is and additional folder `adobjects` under facebook_business. Under this you will see a file for every ad object

in our Marketing API. These files are autogenerated from our API and therefore

are close in parity with what API has to offer. Based on what CRUD operations can be

performed on each object, you will see the presence of the following methods in them:

  • `api_get`
  • `api_update`
  • `api_delete`
  • `create_xxx`
  • `get_xxx`

For example, Campaign has all these methods but AdAccount does not. Read the

Marketing API documentation for more information about

<a href="https://developers.facebook.com/docs/marketing-api/reference" target="_blank">how different ad

objects are used</a>.

There are some deprecated function in `AbstractCrudObject`, like

  • `remote_create`
  • `remote_read`
  • `remote_update`
  • `remote_delete`

Please try to stop use them since we may plan to deprecated them soon.

Exploring the Graph

The way the SDK abstracts the API is by defining classes that represent objects

on the graph. These class definitions and their helpers are located in

`facebook_business.adobjects`.

Initializing Objects

Look at `AbstractObject's and AbstractCrudObject's __init__` method

for more information. Most objects on the graph subclass from one of the two.

When instantiating an ad object, you can specify its id if it already exists by

defining `fbid` argument. Also, if you want to interact with the

API using a specific api object instead of the default, you can specify the

`api` argument.

Edges

Look at the methods of an object to see what associations over which we can

iterate. For example an `User object has a method get_ad_accounts` which

returns an iterator of `AdAccount` objects.

Ad Account

Most ad-related operations are in the context of an ad account. You can go to

<a href="https://www.facebook.com/ads/manage">Ads Manager</a> to see accounts

for which you have permission. Most of you probably have a personal account.

Let's get all the ad accounts for the user with the given access token. I only

have one account so the following is printed:


>>> from facebook_business.adobjects.user import User
>>> me = adobjects.User(fbid='me')
>>> my_accounts = list(me.get_ad_accounts())
>>> print(my_accounts)
[{   'account_id': u'17842443', 'id': u'act_17842443'}]
>>> type(my_accounts[0])
<class 'facebook_business.adobjects.AdAccount'>

WARNING: We do not specify a keyword argument `api=api` when instantiating

the `User` object here because we've already set the default api when

bootstrapping.

NOTE: We wrap the return value of `get_ad_accounts with list()`

because `get_ad_accounts returns an EdgeIterator` object (located in

`facebook_business.adobjects`) and we want to get the full list right away instead of

having the iterator lazily loading accounts.

For our purposes, we can just pick an account and do our experiments in its

context:


>>> my_account = my_accounts[0]

Or if you already know your account id:


>>> my_account = adobjects.AdAccount('act_17842443')

Create

Let's create a campaign. It's in the context of the account, i.e. its parent

should be the account.



fields = [
]
params = {
  adobjects.Campaign.Field.name : 'Conversions Campaign',
  adobjects.Campaign.Field.configured_status: adobjects.Campaign.Status.paused,
}
campaign = AdAccount(id).create_campaign(fields, params)

Then we specify some details about the campaign. To figure out what properties

to define, you should look at the available fields of the object (located in

`Campaign.Field`) and also look at the ad object's documentation (e.g.

<a href="https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-group">

Campaign</a>).

NOTE: To find out the fields, look at the individual class file under adobjects

directory.

If there's an error, an exception will be raised. Possible exceptions and their

descriptions are listed in `facebook_business.exceptions`.

Read

We can also read properties of an object from the api assuming that the object

is already created and has a node path. Accessing properties of an object is

simple since `AbstractObject implements the collections.MutableMapping`.

You can access them just like accessing a key of a dictionary:


>>> print(my_account)
{'account_id': u'17842443', 'id': u'act_17842443'}
>>> my_account = my_account.api_get(fields=[adobjects.AdAccount.Field.amount_spent])
>>> print(my_account[adobjects.AdAccount.Field.amount_spent])
{'amount_spent': 21167, 'account_id': u'17842443', 'id': u'act_17842443'}

Update

To update an object, we can modify its properties and then call the

`api_update` method to sync the object with the server. Let's correct the

typo "Campain" to "Campaign":


>>> campaign.api_update(fields=[], params={adobjects.Campaign.Field.name:"Potato Campaign"})

You can see the results in ads manager.

Delete

If we decide we don't want the campaign we created anymore:


campaign.api_delete()

Useful Arguments

MULTIPLE ACCESS TOKENS

Throughout the docs, the method FacebookAdsApi.init is called before making any API calls. This

method set up a default FacebookAdsApi object to be used everywhere. That simplifies the usage

but it's not feasible when a system using the SDK will make calls on behalf of multiple users.

The reason why this is not feasible is because each user should have its own FacebookSession, with its own

access token, rather than using the same session for every one. Each session should be used to create a

separate FacebookAdsApi object. See example below:


my_app_id = '<APP_ID>'
my_app_secret = '<APP_SECRET>'
my_access_token_1 = '<ACCESS_TOKEN_1>'
my_access_token_2 = '<ACCESS_TOKEN_2>'
proxies = {'http': '<HTTP_PROXY>', 'https': '<HTTPS_PROXY>'} # add proxies if needed

session1 = FacebookSession(
    my_app_id,
    my_app_secret,
    my_access_token_1,
    proxies,
)

session2 = FacebookSession(
    my_app_id,
    my_app_secret,
    my_access_token_2,
    proxies,
)

api1 = FacebookAdsApi(session1)
api2 = FacebookAdsApi(session2)

In the SDK examples, we always set a single FacebookAdsApi object as the default one.

However, working with multiples access_tokens, require us to use multiples apis. We may set a default

api for a user, but, for the other users, we shall use its the api object as a param. In the example below,

we create two AdUsers, the first one using the default api and the second one using its api object:


FacebookAdsApi.set_default_api(api1)

me1 = AdUser(fbid='me')
me2 = AdUser(fbid='me', api=api2)

Another way to create the same objects from above would be:


me1 = AdUser(fbid='me', api=api1)
me2 = AdUser(fbid='me', api=api2)

From here, all the following workflow for these objects remains the same. The only exceptions are

the classmethods calls, where we now should pass the api we want to use as the last parameter

on every call. For instance, a call to the Aduser.get_by_ids method should be like this:


session = FacebookSession(
 my_app_id,
 my_app_secret,
 my_access_token_1,
 proxies,
)

api = FacebookAdsApi(session1)
Aduser.get_by_ids(ids=['<UID_1>', '<UID_2>'], api=api)

CRUD

All CRUD calls support a `params` keyword argument which takes a dictionary

mapping parameter names to values in case advanced modification is required. You

can find the list of parameter names as attributes of

`{your object class}.Field`. Under the Field class there may be other classes

which contain, as attributes, valid fields of the value of one of the parent

properties.

`api_update and create_xxx support a files` keyword argument

which takes a dictionary mapping file reference names to binary opened file

objects.

`api_get supports a fields` keyword argument which is a convenient way

of specifying the 'fields' parameter. `fields` takes a list of fields which

should be read during the call. The valid fields can be found as attributes of

Truncated. Read the full README on GitHub ↗

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